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Solar Energy

Why Solar Sales Teams Need a Specialized CRM

Jennifer Lopez
February 10, 2026
9 min read
Why Solar Sales Teams Need a Specialized CRM

Solar sales is unique. Unlike traditional B2C sales, solar involves long sales cycles, complex financing options, site assessments, and regulatory requirements. Generic CRMs weren't built for this complexity, which is why specialized tools like Door Knock Pro are transforming how solar teams operate.

The Solar Sales Challenge

Solar reps need to track roof orientation, shading analysis, utility rates, available incentives, and financing options—all while managing a pipeline that can take 3-6 months from first contact to installation. Traditional CRMs make this unnecessarily complicated.

Must-Have Features for Solar CRMs

Look for: Territory mapping with sun exposure data, photo capture for roof assessments, document management for permits and contracts, automated follow-up for long sales cycles, and mobile-first design for field reps who are rarely at a desk.

Ready to Implement These Strategies?

Door Knock Pro gives you the tools to execute on everything you just learned.

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